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Author
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Topic: 3D Coming back to film?
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Julio Roberto
Jedi Master Film Handler
Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008
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posted 12-30-2009 05:11 PM
We've talked about this before.
It makes no sense to stay with 35mm IF manufacturers start offereing 4K 3D full DCI complete systems prices under $50k and/or if studios start offering no-questions-asked no-middleman-integrator-taking-profits reasonable VPF's.
Since none of those two things seem to be happening any time soon, 35mm is here to stay for a while with digital being put only in 1 auditorium per theater to make use of 3D. Even then, I know of people who has installed a single 3D digital and refuses to play non-3D stuff on it unless they get VPF payments and run the 2D prints on the 35mm alongside.
If we can get 35mm 3D for under $10k total with Technicolor, then it's a no-brainer, compared to a >$100k make-over for a new screen, new digital projector, new server, new 3D system+glasses just to show 3D films. The 3D surcharge doesn't pay back all that in a LONG time, specially considering how the 3D shows need more expensive lamps and glasses/washing/batteries/royalties/whatever. The $10k can be a write-off in a couple of years as oppossed to >15 years for a digital $100k 3D make-over.
We won't even mention obsolency or maintenance costs. If 35mm 3D prints become available, to stay 35mm it's NOT a perfect option but it is the ONLY rea$onable option available right now.
Distributors can change all this if they start offering TRUE, worldwide, generous VPF's deals. Or if manufacturers stop pushing half-baked, half-dci, 1/4 resolution, 2K half-obsolete projectors/equipment for TOP $$$$$$$$$ like the stuff was made out of gold and was going to last as much as the competing 35mm projector which, BTW, is a fraction of the cost and better.
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Ian Parfrey
Phenomenal Film Handler

Posts: 1049
From: Imbil Australia 26 deg 27' 42.66" S 152 deg 42' 23.40" E
Registered: Feb 2009
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posted 12-30-2009 05:26 PM
Julio.
quote: Julio Roberto We won't even mention obsolency or maintenance costs. If 35mm 3D prints become available, to stay 35mm it's NOT a perfect option but it is the ONLY rea$onable option available right now.
Very well put.
As long as the likes of Sony who continue to release newer models, then they can be assured that very few exhibs will fork over the cash for something that already has obsolescence guaranteed...and at big $$$ too.
History has shown that exhibs are a tight bunch, and aren't prone to throwing hard earned $ at technologies that wont achieve payback within reasonable timeframes.
History also shows that 35mm is a very adaptive media, and does not require major upgrades to the current equipment in order to operate successfully, and has built in legacy to boot.
Want better image quality, look at Showscan- film at 60 fps. Want better sound, SR.D, DTS &tc. Want lower print costs, look at 3-perf, 2 perf pulldowns.
As an adaptive medium, film is hard to beat. And it it this, in addition to the VPF fiasco and high cost of digi conversions, that will ensure celluloid wont die all that soon.
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