posted 01-05-2010 10:34 PM                    

quote: Jonathan Althaus

---

but they seem a few years late to matter much

---

posted 01-12-2010 04:41 PM                    

quote:

---

Q: How much are the licensing fees?
A: Technicolor will offer exhibitors the following pricing structure - $2000 per feature with an annual cap of $12,000. There will be no charge for moveovers, no per ticket charges or fees for increased attendance, and no fees once the annual cap is achieved on a per lens basis.

---

posted 01-12-2010 06:04 PM                    

quote: Monte

---

$2000 per feature with an annual cap of $12,000.

---

posted 01-12-2010 08:51 PM                   

quote:

---

I will happily rent out my two 1980s Paramount mirror boxes for $1500/feature or $11k/year. Don't miss this bargain! Act now!

---

I offer 5 Mark's Polarator Prismatic units for only $10k/year or $1.200/film!!! Mirror boxes also available!!! New circular filters just installed!! Even a few split lenses!!!

quote: Scott Norwood

---

Does the lens even cost anywhere near $12k to manufacture?

---

Manufacture?
Of course not.

Purchase or commission a manufacturing run in volumen (Technicolor seems to have ordered 1.000 units)?
Of course not.

I would've probably paid up to $12k for outright purchase, although $10k would've been my desired upper limit.

But in reality it's only going to be used for a couple of 3D films a year, so it's not that outrageous considering they will also make the studios supply "unlimited glasses" and RealD royalties can be somewhat up there as well, and RealD doesn't have a yearly cap.

Let's think about it. Say you show 10 3-D films a year, almost 1 every month. Say you get a 5.000 audience on each film. Say RealD charges you $0.50 per patron, but gives you the glasses free. Or you don't pay anything to Master Image, but you need to buy glasses at $0.50, so same thing. So that makes it a $2.500 per film expense for the 3D with either system. After 10 films, that's $25.000 to RealD in royalties or $25.000 to Master Image in glasses or $12.000 in rent to Technicolor.

With RealD, you didn't have to pay (much) to install the system, same as with Technicolor. With Master Image, you paid several tens of thousands. All 3 need the silver screen expense.

This is assuming what Technicolor is saying that supporting studios will pay them for glasses to give them to you free and will give you a 3D print "free", as usual.

And, of course, we won't even mention the cost of going high-brightness digital to qualify for RealD or Master Image ...

Thoughts?

posted 01-12-2010 11:28 PM                    

quote: Julio Roberto

---

After 10 films, that's $25.000 to RealD in royalties or $25.000 to Master Image in glasses or $12.000 in rent to Technicolor.

---

posted 01-13-2010 01:29 AM                    

quote:

---

# Q: Which studios and/or groups support this new technology? Who opposes it?
A: Technicolor has shown the solution to multiple studios and exhibitors and has received strong support for both the picture quality delivered as well as the attractive economic payback associated with our solution. Technicolor has announced public support for its Technicolor 3D solution from the following seven studios: Paramount Pictures, DreamWorks Animation, Universal Pictures, Warner Brothers Studios, Lionsgate, The Weinstein Company, and Overture Films. These studios represent the strong majority of the features currently slated for 2010.

---

posted 01-13-2010 02:03 AM                       

quote: Monte L Fullmer

---

TECH designed this for smaller cinemas circuits or "Indies"

---

posted 01-13-2010 02:14 AM                    

quote: Scott Norwood

---

Does the price double if you need two of them for a changeover booth?

---