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Topic: Carmike installing 2300 Christie/AIX DLP systems
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 10-25-2006 01:48 PM
It's a very simple equation. The movie studios will save money on going with digital cinema. That's why they're helping foot the bill for all that hardware.
When it came to digital surround sound, movie theater chains had to foot the whole bill on their own for the upgrade. Same thing goes for stadium seating, THX, etc.
As far as I can tell, Christie/AIX is not installing new sound system gear along with these D-Cinema packages. Quite a few Carmike locations already have digital surround sound on every screen, making the D-Cinema switch a bit easier. I don't know what Carmike is going to do with houses playing only stereo or mono. I would hope they would upgrade the cinema processor, amplifiers and add speakers where needed. But there's nothing absolutely requiring that. Many of those mono and stereo-only houses are operating in small towns with little or no opposition.
Carmike would probably be well-served by making the 6 screens at their Duncan, OK location 5.1 surround capable. Quite a few people in that town of 22,500 have been doing well with the current oil economy (the town is home to a major Halliburton plant, which also hosts major share holders meetings). Right now the six-plex just plays movies in stereo.
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