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Topic: Carmike installing 2300 Christie/AIX DLP systems
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-22-2006 12:38 AM
The spin and downright incorrect statements regarding film quality is par for the course. It's tough to find any sort of reporting anymore that doesn't involve all sorts of spin, exaggeration and outright lies.
Many business people believe if they spin things a certain way in they'll get a bigger return off spouting half-truths and lies. Just look at the huge fortunes some people are making by speculating oil futures. They spin a bunch of bad news about what they think may possibly happen in the future and then the price jacks up in reaction.
That kind of things sounds a bit similar on D-Cinema. The powers that be have to hype it up for all that its worth. Because if they don't yell real loud about it, a lot of audiences may not even notice the difference. That's the last thing they want to have happen. Who wants to spend $100,000 to $200,000 per screen and get a ho hum reaction? Throw a bunch of pomp and circumstance in there to hype it up and a lot of people might actually be convinced it's the best thing since sliced bread. I heard at least a few people talk about how great D-Cinema was when it first appeared in 1999, complete with high levels of compression and a mere 1280 X 1024 native pixels. But hey, it's digital!
I visited the website for AccessIT. Surprisingly I didn't find a whole lot of "digital has better quality than film" spin. They had a 3 minute Flash movie that did more to tout the flexibility of the format. A theater can show more movies and alternative content to help fill otherwise empty seats in down times. You don't have to build prints, move prints and break down prints. I'm not satisfied by the 2K native resolution, but the other legitimate selling points are compelling. It's too bad the press can't seize upon the points of content flexibility rather than vomiting up the "digital is better than film" baloney.
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Steve Scott
Phenomenal Film Handler
Posts: 1300
From: Minneapolis, MN
Registered: Sep 2000
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posted 06-06-2006 05:19 PM
Some people let scratches go because they've attended plenty of complacent theaters & had no choice in the matter. Once a competitor comes along, the new house has plenty of credit. I believe that the average person has plenty to complain about before they sit down. Long lines, computer crashes, hostile upselling, do they get directed to the correct auditorium without confusing directions (I'm looking at your 15 or 16-plexes, Carmike)... Then it's how many ads, previews, PSA's, policy & sound snipes. The only thing I hear my friends & family complain about more than those things is Does the film start relatively close to the showtime, and does it run without interruption??? D-cinema can solve none of these pertinent issues; only good management can.
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 07-02-2006 10:14 PM
Felt like bumping this.
Christie/AccessIT and Carmike seem to be getting a bit more aggressive on the install pace of new DLP systems. Just doing a scan through various theaters in a number of different states, I found quite a few new installs.
Also of note, more DLP systems appear to be going into some theaters during the initial install. At the beginning of the conversion program just a couple DLP units would be installed or maybe half the theater's screens would be converted. Some of the newest sites to get DLP have seen 75% of their theaters changed. For example, the Carmike 10 in Fort Collins, CO had 7 of 10 screens changed to DLP. Other locations which already had a few of these Christie systems installed have received more, such as the 14-plex in Tyler, TX. It added 4 more for a total of 11.
Some theaters in Iowa, Minnesota, Louisiana and Alabama have received a pretty good number of DLP systems. Utah appears to have gained a couple installs in a couple locations (not the usual 50% changeover seen at a lot of places).
Strangely, some places one would figure Carmike would likely schedule early for DLP conversion have not seen any action. None of Carmike's theaters in their corporate HQ market of Columbus, GA have been changed over to digital projection. Actually, I couldn't find any Carmike locations in Georgia advertising digital projection.
There's none here in Oklahoma either. At least not yet anyway. The nearest Carmike locations to me that have had DLP installs are in Fort Smith, AR and Tyler, TX.
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