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Author Topic: Dolby's new sound system
Carsten Kurz
Film God

Posts: 4340
From: Cologne, NRW, Germany
Registered: Aug 2009


 - posted 08-01-2012 09:00 PM      Profile for Carsten Kurz   Email Carsten Kurz   Send New Private Message       Edit/Delete Post 
Oooops...

http://www.screendaily.com/news/dolby-laboratories-acquires-immersive-audio-competitor-imm-sound/5044766.article

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Dolby Laboratories acquires immersive audio competitor IMM Sound
24 July, 2012 | By Neal Romanek

IMM Sound’s immersive audio technology includes both theatre systems and audio post technology with their Immersive Audio Workstation mixing console.

Dolby Laboratories has acquired IMM Sound, the Barcelona-based provider of immersive audio systems for cinemas. IMM’s immersive sound technology will be discontinued and used to enhance Dolby’s own Atmos [pictured] immersive sound system.

Immersive, or “3D”, audio is a term given to a variety of technologies aiming to faithfully recreate the experience of hearing sound in real life, including height information, that goes beyond traditional surround sound. IMM Sound’s immersive audio technology includes both theatre systems and audio post technology with their IAW (Immersive Audio Workstation) mixing console.

Dolby’s Atmos immersive audio system also provides and end-to-end solution with cinema set ups and mixing technology. The Dolby Atmos theatre system has support for up to 64 speaker channels, including speakers in the cinema ceiling.

In June, Dolby equipped the first European Atmos screen with Barcelona’s Cinesa Diagonal Mar Screen 9. Other immersive audio systems include Belgian company Auro Technologies Auro 3D.
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- Carsten

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Antti Nayha
Master Film Handler

Posts: 268
From: Helsinki, Finland
Registered: Oct 2008


 - posted 09-02-2012 05:57 AM      Profile for Antti Nayha   Email Antti Nayha   Send New Private Message       Edit/Delete Post 
I'll be in London next weekend, and was hoping to catch an Atmos demo... but alas, it seems that the Empire Leicester Square is not running Brave anymore.

I don't suppose that any of these titles are using Atmos?

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Derek Young
Film Handler

Posts: 8
From: Stockwell London England
Registered: Aug 2012


 - posted 09-04-2012 07:06 AM      Profile for Derek Young   Email Derek Young       Edit/Delete Post 
The Empire did not have the run of Brave its screening at the Vue. I think they done screenings of Brave at the Empire for
test showings,then it looked like Emipre Cinemas pulled the
film and it went to the Vue.

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Daniel Schulz
Master Film Handler

Posts: 387
From: Los Angeles, CA USA
Registered: Sep 2003


 - posted 09-24-2012 12:40 PM      Profile for Daniel Schulz   Author's Homepage   Email Daniel Schulz   Send New Private Message       Edit/Delete Post 
Weekend press release:

LOS ANGELES & SAN FRANCISCO--(BUSINESS WIRE)-- Dolby Laboratories, Inc. (NYSE: DLB) and Twentieth Century Fox® announced today that two of the studio's fall 2012 releases, Taken 2 (U.S. release: October 5, 2012) and Chasing Mavericks (U.S. release: October 26, 2012), will be mixed and released in Dolby® Atmos™, the new audio platform that has revolutionized the experience of sound in entertainment. Anticipating additional Dolby Atmos titles, Twentieth Century Fox is outfitting its Zanuck Theater postproduction facility with Dolby Atmos capabilities.
Dolby Atmos, the latest sound technology from Dolby Laboratories, delivers a more natural and realis ...

Dolby Atmos, the latest sound technology from Dolby Laboratories, delivers a more natural and realistic sound-field that moves sound around and above audiences, transporting them into the onscreen adventure.

"Dolby Atmos transports audiences into the onscreen adventure with the most lifelike sensory experience ever offered in cinema," said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. "Dolby Atmos will immerse moviegoers in the sounds of Istanbul's bustling streets in the action-packed Taken 2 and atop the big waves of Chasing Mavericks."

Two acclaimed sound re-recording mixers will be at the helm of the Dolby Atmos mixes. Craig Henighan will mix Chasing Mavericks in Dolby Atmos; Chuck Michael will conduct the Dolby Atmos mix for Taken 2.

According to Darrow, Dolby has a long history of transforming and reinventing cinema sound and is attuned to the desires of both movie audiences and the creative community behind each film.

"Twentieth Century Fox and Dolby have had a long and trusted history together," said Ted Gagliano, President of Post Production, Twentieth Century Fox. "It is therefore not surprising to me that the breadth of Dolby's experience has given them a keen insight not just into the moviegoing experience, but into the wants and needs of postproduction. This has obviously greatly influenced the vision of Dolby Atmos. Fox looks forward to enriching the cinematic experience with this latest innovation from Dolby."

The list of North American theatres selected to show the fall 2012 releases of Taken 2 and Chasing Mavericks in Dolby Atmos will be made available closer to the release dates.

http://investor.dolby.com/releasedetail.cfm?ReleaseID=705984

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Martin Brooks
Jedi Master Film Handler

Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002


 - posted 09-28-2012 08:21 PM      Profile for Martin Brooks   Author's Homepage   Email Martin Brooks   Send New Private Message       Edit/Delete Post 
Taken 2 will be showing in Dolby Atmos at the Empire 25 in NYC.

I saw/heard a Dolby Atmos demo at the Dolby Screening Room a few weeks ago. The "jungle" trailer was phenomenal, but a remixed scene from MI4 lacked decent bottom and had the usual digital harshness. Having said that, the sound localization was amazing.

These films are mixed standard 7.1 and then Atmos is applied as "sweetening" on top of it. What we haven't seen yet is a film mixed totally with Atmos in mind and then played back in both Atmos and standard 7.1/5.1 theatres. I think that's probably at least a year away.

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Jonathan Goeldner
Phenomenal Film Handler

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From: Washington, District of Columbia
Registered: Jun 2008


 - posted 10-06-2012 02:37 PM      Profile for Jonathan Goeldner   Email Jonathan Goeldner   Send New Private Message       Edit/Delete Post 
^ I'm a little annoyed that Fox didn't let the soundmixers (of Taken 2) also mix this in standard 7.1 [Mad]

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Tony Bandiera Jr
Film God

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From: Moreland Idaho
Registered: Apr 2004


 - posted 10-06-2012 06:59 PM      Profile for Tony Bandiera Jr   Email Tony Bandiera Jr   Send New Private Message       Edit/Delete Post 
The last thing this industry needs is yet another sound format. It is hard enough getting theatres to invest in a QUALITY 5.1 system, so who is the genius at Dolby who imagines that theatres are going to invest in yet more channels and speakers?

What this industry NEEDS DESPERATELY is a testing and certification program similar to THX but without the politics and BS. One that is actually enforced and followed up on. Any theater that does not meet the standard should be required to post signs advising filmgoers that their sound sucks.

I'd say that over 80% of theatres have sound that is at least lacking or more accurately (as Joe Redifer would say) sounds like ass.

Money for Atmos would be far better spent in bringing the existing 5.1/7.1 systems up to proper performance levels.

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Mike Blakesley
Film God

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From: Forsyth, Montana
Registered: Jun 99


 - posted 10-06-2012 09:15 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I like your sign idea, but sound is so subjective. For example, lots of people think our sound here is good, but there are some who think it's too loud. And others who wish it was louder.

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Brad Miller
Administrator

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From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 10-06-2012 11:17 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Volume does not = good sound. You can't take a crappy sound system and turn it up to make it sound better. (You would actually be making it sound worse.)

The biggest problem aside from acoustics/room design and poor choice of amp/speaker is people either plug it in, set some basic levels and walk...or they go the other way and OVER-tune the room.

Either = bad sound. That being said though, a properly calibrated system won't sound as good if played at a volume off the mark.

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Randy Stankey
Film God

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From: Erie, Pennsylvania
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 - posted 10-07-2012 08:57 AM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
quote: Tony Bandiera Jr
Any theater that does not meet the standard should be required to post signs advising filmgoers that their sound sucks.

Better idea: Movie theaters should have to post colored stickers on their front doors like some cities make restaurants do. [Big Grin]

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Steve Guttag
We forgot the crackers Gromit!!!

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From: Annapolis, MD
Registered: Dec 1999


 - posted 10-07-2012 10:50 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
quote: Brad Miller
Volume does not = good sound. You can't take a crappy sound system and turn it up to make it sound better. (You would actually be making it sound worse.)
Damn! I just got through making up new silk screens for our volume controls (aka "faders" for your snooty people) that replaced the 0 - 10 markings (or -∞ - +10dB for the "engineering" types) with "Worse" - "Better" labels! Gone will be the phrases of "turn the volume up to more better."

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Mike Blakesley
Film God

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From: Forsyth, Montana
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 - posted 10-07-2012 10:00 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Brad Miller
Volume does not = good sound.
Absolutely. But I don't care if you have the best sound system on this or any other planet, there are going to be SOME people who think it should be louder (teen boys), or softer (senior citizens).

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Joe Elliott
Master Film Handler

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From: Port Orange, Fl USA
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 - posted 10-07-2012 10:32 PM      Profile for Joe Elliott   Email Joe Elliott   Send New Private Message       Edit/Delete Post 
And isn't it funny that the teens sit in the of the auditorium, so they are the farthest from the speakers. And the seniors sit so far up that they nearly have their ears pressed to the speakers. Same goes with stadium seating. The seniors down front where the cool air settles complain it is too cold. The teens in the back up where the hot air has risen to, complain it is too hot.

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Carsten Kurz
Film God

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From: Cologne, NRW, Germany
Registered: Aug 2009


 - posted 10-08-2012 05:47 AM      Profile for Carsten Kurz   Email Carsten Kurz   Send New Private Message       Edit/Delete Post 
Yep. We definitly need regulations there. Seniors up, teens down.

- Carsten

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Scott Norwood
Film God

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From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 10-08-2012 06:48 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
As for sound levels, I've felt for a while that one of the measures of a "good" sound system (room, speakers, setup) is that it can be played at a fader setting of "7" without generating complaints. Lesser quality systems always seem to have some degree of harshness or distortion that necessitates playing films at a lower setting.

Someone needs to make a remote fader box that goes to "11" (call it the "cat. 779 - Spinal Tap version"). Filmmakers always seem to be deaf, so it would be nice to give them something like that to twiddle with during their screenings.

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