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Author
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Topic: Crazy Customer Comments...
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Ken Lackner
Phenomenal Film Handler

Posts: 1907
From: Atlanta, GA, USA
Registered: Sep 2001
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posted 07-14-2004 01:02 AM
LOL, Dave.
I was working on the floor a few nights ago. A customer came up to me. He started something like this: "I missed a dinner engagement. I'm going to tell you why I missed it....." Turns out, he was bitching about the fact that the actual movie did not start at the advertised 4:10, but at 4:30 because there were 20 minutes of previews. I have three things to say to this. First, it's more like 10 to 12 minutes. Fifteen, tops. Second, all you have to do when you purchase your ticket is ask the box cashier what time the movie is over. The time in the computer accounts for 15 minutes of previews. Third, IT'S BEEN LIKE THAT SINCE THE DAWN OF TIME! I explained to him that it has always been like that. He claimed that it wasn't. Maybe he's one of those people that cannot differentiate between different theater chains, and maybe some other theater actually starts the feature at the advertised start time. But I explained to him that it has always been like this at our company. "Well, you're gonna loose a lot of business because of that." Yeah, buddy. That's why we're only the number one circuit in the world.
On top of that, he asked my why we had the same trailer, Bourne Supremacy showing twice. I said I did not know, but that I would look into it. I watched the trailer pack the next show. WTF was he talking about? There was no duplicate trailer.
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William Hooper
Phenomenal Film Handler
Posts: 1879
From: Mobile, AL USA
Registered: Jun 99
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posted 07-15-2004 12:56 AM
quote: Ken Lackner I think you're right about the preshow running a Bourne feature. Still, that's not a trailer, it's a behind-the-scenes thing. This
So it's being perceived & reacted to as two "ads" running twice. In this case, you wouldn't neccessarily need to get a direct report of the perception & response, it's sort of obvious upon examination.
It's the sort of programming which would previously be avoided, except now when the decisions are made by folks not concerned with the response of the audience, but just assembling content by sales & availability.
Audiences come to be engaged by novelty, & when the novelty stops & some other agenda becomes apparent, they have a response of feeling that their time's being wasted, therefore to whoever's putting this in front of them their time & response is unimportant or only to be exploited, & they get resentful.
"First, our short featurette on 'Bourne Supremacy'! followed by a trailer for 'Bourne Supremacy'! Then, an ad for 'Bourne Supremacy's video release date! No, it's not all the same thing, what's wrong with you? Stick the 'Bourne Supremacy' where? I don't think this hostility is called for!"
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