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Topic: What's the latest theatre to close or open you have heard about?
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Christopher Crouch
Expert Film Handler
Posts: 128
From: Holywood, ca, usa
Registered: May 2006
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posted 04-16-2007 10:00 PM
Well, as Mann prepares to close down a piece of their past, they are also planning on a new venue elsewhere:
Ventura County Star
New T.O. cinema will offer full bar By Teresa Rochester (Contact) Saturday, April 14, 2007
Sushi and martinis: coming soon to a theater near you.
The upscale nosh is among the high-end amenities Mann Theatres will offer when its 14-screen movie theater complex opens in fall 2008 at The Oaks shopping center in Thousand Oaks.
Adult patrons willing to pay more will have access to a private entrance leading to a lounge with a full bar, food, and a balcony with leather seats and plenty of space where viewers can see four of the 14 screens. Attendants also will be on hand.
The new complex, to be built as part of The Oaks' expansion and renovation, will be a first for both Ventura County and Mann Theatres the first time the county will have a theater with a full bar, and Mann's first luxury theater. Prices have not been set.
The development illustrates the growing trend of movie theaters positioning themselves as all-encompassing destinations for entertainment seekers. "It is a total evening out instead of just seeing a movie and going home," said Peter Dobson, chief executive officer of Mann Theatres. "We will be offering the usual fare for the children and the younger teens. The VIP experience is very much for those over 21. We know there is a certain audience that won't go to the movies because kids are running around the auditorium."
In Los Angeles, the ArcLight Cinema has made a name for itself by offering reserved seating for movies, a café bar menu that includes hummus and tapenade dip, and "21+ Screenings" where viewers can sip a cocktail while watching new releases and modern classics like "The Goonies."
Patrick Corcoran, director of media and research and California operations chief for the National Association of Theatre Owners, said an amenity-laden movie experience is something his group is seeing more of, not just in urban centers like Los Angeles but across the country.
"Theater companies are exploring ways to attract customers interested in a different kind of moviegoing experience," he said.
More entertainment options were one thing residents told the Oaks owner Macerich Co. that they wanted as part of the expansion. Senior property manager Julie Ladd said Mann's plans were a perfect fit with the sophisticated, casual feel the company is aiming for in the renovation.
The mall's location, along the Highway 101 corridor, and the area's demographics make it a desirable location for such a theater, which will likely draw a regional audience, Dobson said.
Vie Caswell likes the idea of martinis and attendants while seeing a movie. The Thousand Oaks resident can't remember the last movie she saw in a theater.
"I would get a martini and some snacks to see a movie," she said. "I think Thousand Oaks is ready to do something different. It's kind of stagnant."
Diane Johnson of Simi Valley, however, doesn't think sushi and a cocktail would lure her to the theater.
"I don't go to the shows that often," she said. "I go to plays. They're better than the shows. I'd rather watch them on DVD."
Tania Figueroa of Encino said she would travel for the VIP treatment on occasion. Her friends, Amber Daugherty of Newbury Park and Lyda Caceres of Granada Hills, agreed it would be fun.
"It probably wouldn't be something I'd do every time," Figueroa said. "I'd probably make it a night out."
Daugherty said parking is difficult at the ArcLight cinema, and having something local would be a plus. "People would be all over it," she said.
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