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Author Topic: 70MM ad thread Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 03-14-2011 09:48 PM                     So nobody has seen 70mm at a drive-in, eh? What about 70mm ? The San Diego Union, November 12, 1976.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 03-15-2011 01:41 AM                     Wow, I've ran that in 35mm, but had no idea it was ever printed in 70mm. That seems a bit excessive.  |  IP: Logged Aaron Garman Phenomenal Film Handler Posts: 1470 From: Toledo, OH USA Registered: Mar 2003 posted 03-15-2011 01:51 AM                     Was it shot in 70mm? AJG  |  IP: Logged Lionel Fouillen Expert Film Handler Posts: 230 From: Belgium Registered: Nov 2002 posted 03-15-2011 06:33 AM                     I doubt it would be shot in 70mm, or at least not in 2.21:1 ratio. 70mm was used probably just for 3D with two Academy ratio pictures (for left/right eyes) next to each other inside the 2.21 frame.  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 03-16-2011 01:11 AM                     Here's an ad for a "roadshow twin." This one was located in Lawrence, Massachusetts, and was among the earliest built of the Showcase Cinemas brand of Sumner Redstone's National Amusements circuit. Eagle-Tribune, North Andover, MA; October 5, 1966.  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 03-16-2011 01:21 AM                    Michael. Do you have Godfather III?  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 03-16-2011 01:49 AM                     Tom...Bobby already posted one. See Page 6.  |  IP: Logged Robert Harrison Expert Film Handler Posts: 239 From: Harwood Heights, Illinois, USA Registered: Jun 2005 posted 03-16-2011 09:32 AM                     Here's a companion piece to HARD CANDY from 1974:  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 03-16-2011 11:10 AM                     More from Chicago... Chicago Tribune, April 21, 1965.  |  IP: Logged Robert Harrison Expert Film Handler Posts: 239 From: Harwood Heights, Illinois, USA Registered: Jun 2005 posted 03-16-2011 10:30 PM                     Here's one from June, 1969:  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 03-16-2011 10:52 PM                     How did that work with the session times? Sure, it was continuous...I get that, but how were the patrons supposed to know when the next one started?  |  IP: Logged Paul Linfesty Phenomenal Film Handler Posts: 1383 From: Bakersfield, CA, USA Registered: Nov 1999 posted 03-17-2011 07:57 AM                     quote: John Wilson how were the patrons supposed to know when the next one started? The theatres would have a typed schedule on display at the box office or you could call. But this was typical for many theatres, even big city exclusive first-runs, all the way through the late 60's-early 70's. THe majority of patrons seemed to come and leave whenever. THis spawned the old saying, "This was the part where we came in." I remember a 50's Lana Turner movie where she and her teenage daughter move to a small town and the daughter's date thinks she's weird for asking at the box office what time the feature started because she wanted to see it at the beginning. And David O. Selznick commented in a memo (David O. Selznick's Hollywood) about how the practive of the industry allowing to watc h a movie in any which order they wanted to was harmful to the industry in the long run.  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 03-17-2011 09:14 AM                     The New York Times, March 3, 1995.  |  IP: Logged Robert Harrison Expert Film Handler Posts: 239 From: Harwood Heights, Illinois, USA Registered: Jun 2005 posted 03-17-2011 05:23 PM                     Here's another one which, like "Camelot," did not advertise having a 70 print until some weeks into its Chicago run in 1964:  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 03-18-2011 02:02 PM                     Two theories on why The Unsinkable Molly Brown was not initially advertised in 70mm: (1) MGM, the film's distributor, may not have had a strategy on how to promote it since it was the company's first 70mm blow-up release and among the industry's first blow-ups not to be a roadshow (where reserved seats, instead of film format, typically would be emphasized in advertising), and (2) the film had a low-quantity run of 70mm prints struck and one may not have been originally intended for exhibition in Chicago. (I believe a 70 was supposed to be shown in New York at Radio City Music Hall, but that venue's management declined to install 70mm projectors for the engagement and so a 35mm print was shown there instead, which would've made a 70 available for booking elsewhere.) And speaking of MGM and firsts, here's an ad for the first movie released in 70mm with a Dolby-encoded mag track. Los Angeles Times, June 20, 1976.  |  IP: Logged

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