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Topic: 70MM ad thread
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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001
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posted 03-11-2011 04:17 PM
quote: Tom Petrov [Michael]- Perhaps you might know. From what you have been uploading, it looks like the Mann Chinese was the place for 70mm
Well, the Chinese is, arguably, the most famous theater in the world, so the top films often played there.
I loved seeing movies at the Chinese back in the day. It wasn't my favorite L.A. theater, though. My fave was probably the National, followed closely by the Century Plaza, Avco (before it was split up) and the Village. And in Orange County I really liked the Big Newport.
A lot of presentation-savvy people think the Chinese is overrated and should never have been given THX certification. I think it's fine so long as you don't sit too far back (where some acoustical weirdness can kick in).
quote: Tom Petrov Did they play 70MM for an extended period of time without 35mm in between?
What do you mean? Like during 1989 when the Chinese played Indiana Jones and the Last Crusade followed by Batman followed by Casualties of War followed by Black Rain? That's about six months of 70mm goodness! Or are you asking about long, extended runs of a single film, like the 58-week roadshow engagement of West Side Story?
During the '80s, when there were a LOT of 70mm releases, the Chinese often ran 70mm bookings back to back. Plus, the Chinese was a triplex then and so you'd frequently find two or even all three screens running 70mm simultaneously.
And, finally, I leave you with an ad from one of the Chinese Theater's five return enagements of this '80s action-adventure classic.
 Los Angeles Times, May 22, 1983.
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