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Author Topic: 70MM ad thread John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 05-10-2011 07:14 PM                     If they hoped it would be huge then they tried it in 70mm. It didn't always pay off (American Flyers) but then again sometimes it did (3 Men and a Baby). A 70mm blow-up of 35mm generally will look MUCH better than just showing a 35mm. Remember in those days there were still a few people involved in the decision making who gave a shit about how it'll end up looking...as opposed to now.  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 05-10-2011 08:54 PM                    I am shocked that JFK never got a 70MM release  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 05-12-2011 03:44 PM                     One of the smallest 70mm notations I've ever come across... Los Angeles Times, October 19, 1969  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 05-13-2011 07:17 PM                     That's sad...on several different levels.  |  IP: Logged Jerome Holmes Film Handler Posts: 35 From: San Jose, Ca Registered: Nov 2008 posted 05-13-2011 09:36 PM                     Gonna paint your wagon Gonna paint it fine gonna use oil-based paint 'cos the wood is pine. (Ponderosa pine oooo-oooo)  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 05-14-2011 12:34 PM                     |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 05-15-2011 12:31 AM                     Here's one that I've been meaning for a while to post. This is a companion ad to one posted by Bobby Henderson back on Feb. 24th (Page 6) and which supports a comment/explanation of mine given on Feb. 25th (Page 7). This is from the last day of Week #1 for Edward Scissorhands' exclusive Avco run in Los Angeles before expanding citywide. Here you can clearly see the absence of the 70mm notation, which supports my claim that the film was advertised in 70mm only for the first few days of the engagement. (The ads were revised to promote a 35mm-Cinema Digital Sound presentation once it was decided to keep and continue showing the 35mm print. The 70mm print was sent to San Francisco.) Sorry for the crappy "negative" image. Until scanning this, I hadn't realized that when copied from microfilm ages ago I must have had the copier inadvertently set to make a positive-to-negative copy. (After scanning, can something like this have its tones reversed in an application such as Windows Live Photo Gallery?) Los Angeles Times, December 13, 1990  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 05-15-2011 01:07 AM                    Very interesting observation Michael. If you look at the True Lies ad. It states, 70MM with the little notation that it is in DTS. Something tells me that the True Lies print was not DTS Do you know if they did the same to other CDS releases?  |  IP: Logged Gordon McLeod Film God Posts: 9532 From: Toronto Ontario Canada Registered: Jun 99 posted 05-15-2011 11:19 AM                     True Lies was MAG  |  IP: Logged Darryl Spicer Film God Posts: 3250 From: Lexington, KY, USA Registered: Dec 2000 posted 05-15-2011 11:53 AM                    Here you go Michael. I used the Roxio photo suite.  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 05-15-2011 12:18 PM                     Thanks, Darryl. Tom...At the time of the True Lies release, the DTS-70mm format didn't exist, so, yes, the 70mm prints of True Lies were magnetic, as Gordon stated. As for the York and the DTS notation, that just looks like a lousy ad. I bet the movie played in 70-mag on one screen and 35mm-DTS on another.  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 05-15-2011 12:20 PM                    quote: Michael Coate Tom...At the time of the True Lies release, the DTS-70mm format didn't exist, so, yes, the 70mm prints of True Lies were magnetic, as Gordon stated. I was sure of that. But I was wondering if they added the DTS tag next to the 70mm on purpose or was it a mistake  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 05-15-2011 12:31 PM                     Go back and analyze the ads over a period of time to see if the format notation data ever changed. Also check to see if True Lies was playing on more than one screen. (It can be a challenge to come up with clear, concise ads for a film that's showing on multiple screens in a complex when different types of prints are used.)  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 05-15-2011 12:39 PM                    Michael, you are right! True Lies was in both theatres at the York.  |  IP: Logged Michael Coate Phenomenal Film Handler Posts: 1904 From: Los Angeles, California Registered: Feb 2001 posted 05-17-2011 12:28 AM                     I had planned to post today an ad for Top Gun in honor of its 25th anniversary. (It was released 25 years ago today...[EDIT]or yesterday judging by the timestamp at the top of my comment.) But, in checking out the ads in my collection, I see that they are all of pretty lousy quality or are copies of only the bottom half of the ad (the portion listing the theaters in which the film played). So...would you instead settle for a different movie about "speed and spectacle"? Los Angeles Times, December 23, 1966  |  IP: Logged

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