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Author
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Topic: 70MM ad thread
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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001
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posted 05-09-2011 01:04 AM
quote: Tom Petrov One of the very rare times when both screens in one theatre were both playing 70MM of the same film.
This type of practice was not as rare as you may think. Maybe in Toronto it was, but I can think of numerous instances in California where two and even three 70mm prints were booked in the same theater. Indiana Jones and the Temple of Doom (1984), for instance, played on all three screens of Mann's Chinese for its first two weeks. Superman II (1981) and Willow (1988) played on two screens there. The Right Stuff opened on both screens of the Century Plaza. And Syufy (AKA Century Theatres) frequently booked two 70mm prints of the same title for their Century Dome complexes in San Jose, Orange and Sacramento. There are other examples, but I think you get the point.
quote: Tom Petrov July 1989, a total of 17 70MM prints in circulation by Famous Players alone in the Toronto area.
Toronto is a sensational film town and generally regarded as North America's #3 market. In contrast, each of the #1 & 2 markets (New York and Los Angeles), for that same time frame and same group of films, saw over fifty 70mm prints circulate. Even more telling is this bit from a retrospective piece I put together for one of the 1989 releases:
quote: Michael Coate The summer of 1989 was a memorable one, in particular for fans of the 70mm presentation format. The studios that season circulated over 500 large-format prints of eight productions. In addition to “Indiana Jones”, 70mm releases during summer ’89 included “The Abyss”, “Batman”, “Casualties of War”, “Dead Poets Society”, “Lethal Weapon 2”, “Star Trek V: The Final Frontier” and a re-release of the classic “Lawrence of Arabia”.
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