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Topic: The "What makes me go insane!" thread
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 11-07-2009 01:25 AM
quote: Bobby Henderson
I thought the word in that phrase was singular. On the commercial the guy says, "there's an app for that."
In the words of the late Mr. McMann, "You are correct, Sir." It is singular. But that doesn't make it any less annoying. They didn't come up with the word, but they certainly are trying to push it into the common vernacular by repeating it a million times. They want the idolitors of convenience and little electrial thingies to think that they are oh so cool cause they can talk tech, even though they might not even know from what word it is derived.
Same goes for the incredibly annoying Apply commercials pitting the cute young Apple guy with an older PC nerd. The commercial doesn't tell you anything informative about why the Apple is presumably better than the PC, other than one is better looking. What they REALLY want convey is that it's way cool to be young and good looking and own lots of shiney stuff that looks good because then YOU will look way awesome cool too. ![[puke]](graemlins/puke.gif)
Verizon must be using the same ad agency because they are using the same concept -- the nerdy, overwight, fairly homely and wittless cable guy pitted against a svelt, fairly good looking younger lad and of course the cable guy always winds up looking like an ass.
What Apple and Verizon may not count on is that there are a lot less than "good looking" people on the planet than hot, good looking ones. There are lots of average looking, overweight, even homely, older people watching these commercials who may actually identify with the nerd rather that the cool dude. There could be quite a backlash. I can day definatively that I back lash pretty much every time one of these damn things come on.
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Randy Stankey
Film God
Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99
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posted 11-07-2009 11:23 AM
With product marketing, the problem is that you either don't understand the product being sold, therefore it is virtually impossible to explain or else you already believe in the product, in which case, there's no point in discussing it.
Either you are preaching to the converted or you are preaching to "heathens."
What that does, is force the marketers to always talk down to the lowest common denominator of the audience. It never fully explains the product. It never really talks about the benefits of using the product. It's all about selling the sizzle.
With the case of Microsoft and Apple, you have Microsoft, which is mediocre at best, with flawless mass marketing techniques facing off against a a good (but not perfect) product which has historically had poor marketing.
Only now does Apple have a good marketing campaign but people from BOTH sides bash Apple for it!
What I'd like to see, regardless of the company selling the product, is a campaign that centered on how well you can get work done on a given system.
(Work being loosely defined as anything you want to accomplish on a computer. Anything from browsing the internet, maintaining your company's accounting records, doing scientific research or even producing video and 3-D graphics.)
I'd like to see an ad campaign where "Company A" shows how fast, easy and secure it is to complete a given task as compared to "Company B's" product.
In the end, it is superficial marketing that pisses me off!
(Although you do have to admit... Whether you like Apple products or not, some of those ads are pretty funny! ![[Wink]](wink.gif) )
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Mark Ogden
Jedi Master Film Handler
Posts: 943
From: Little Falls, N.J.
Registered: Jun 99
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posted 11-07-2009 12:10 PM
It may be true that the young crowd gravitates towards Apple. Is that because of marketing, or is it more that the stuff just works for them? Many of the young people I work with have MacBooks. Very few of them are what I would consider to be foolish or easily gulled. It is clear to me that if Macs were fundamentally flawed or unreliable products, they wouldn’t own them. The marketing is there, sure. But the quality obviously is as well. If they want to spend more than they would on a PC, and their purchase makes them happy, what’s wrong with that? Apple is a success story that makes attractive products, and gets what it can for them. Isn’t that the American way?
Then there’s me. I’m 56, and have been a happy Mac owner for years. I first bought Mac because of their reputation, because I am attracted by strong industrial design, and mostly because of my incredible frustration with everything PC. I by no means believe Macs are perfect devices; in fact my last iMac blew every cap on its CPU board twice. But I just ordered the new 27” iMac, with the Quad Core and 8 gig. Came to just under three large, even with our company discount. Am I trying to buy into coolness? Fuck no. I could care less from cool. I am buying what makes me happy. I am buying what works for me. Yet: I am not young. I am not emo. I do not drink lattes from Starbuck’s. I do not wear Abecrombie & Fitch, and I’m not any of the other bullshit things that usually get associated with Apple users. What I am is a happy camper, just getting his work done on a machine that pleases him to use, and I perceive that while doing so I am having an easier and more efficient time of it than I would have if I were using a PC. Could I have ordered a Windows machine of comparable speed and power for much less? Probably. But I don’t want to. It makes me happy, and I can afford it. I’d wager that every other Mac user feels the same. What could be wrong with that?
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Mark Ogden
Jedi Master Film Handler
Posts: 943
From: Little Falls, N.J.
Registered: Jun 99
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posted 11-07-2009 12:42 PM
quote: Martin McCaffery
Freddy Silverman cancelling the CBS "country bumpkin" lineup, even though it was at the top of the ratings.
I’ll tell you the inside story on that, and I’ve heard this enough times from enough old timers here to make me think that there’s something to it. The network was doing great with these shows (The Beverly Hillbillies, Green Acres, Petticoat Junction and Hee Haw, by name). What happened was that one day Babe Paley, the wife of network founder and CEO William Paley, went out for lunch at the Plaza Hotel. She (or so I’m told) was very status conscious and concerned with the whole New York City social whirl, and The Chairman thought the world of her, fell all over himself to keep her happy. Anyway, she’s walking thru the restaurant when she hears somebody whisper “There’s Babe Paley. Her husband runs that hillbilly network.”
The rest is history.
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